Hey! 👋 I'm Manuel Rocco. A strategic challenger, facilitator, and simplifier.

Hey! 👋 I'm Manuel Rocco. A strategic challenger, facilitator, and simplifier.

Hey! 👋 I'm Manuel Rocco. A strategic challenger, facilitator, and simplifier.

Transforming business opportunities into beloved digital products.

Transforming business opportunities into beloved digital products.

Transforming business opportunities into beloved digital products.

See How
See How
See How
Resume
Resume
Resume

Latest stories

Latest stories

Case studies
Case studies
UX maturity
UX maturity

Elevate the UX maturity from absent to structured in one year

Elevate the UX maturity from absent to structured in one year
Lead Product Designer, Product Strategist

Lead Product Designer, Product Strategist

2023

2023

As the first UX hire, I turned the company’s UX approach into a core part of our decision-making. By fostering collaboration, shifting focus from features to outcomes, and aligning our strategy with business goals and client needs, we set the stage for sustainable growth.
As the first UX hire, I turned the company’s UX approach into a core part of our decision-making. By fostering collaboration, shifting focus from features to outcomes, and aligning our strategy with business goals and client needs, we set the stage for sustainable growth.
Read More
Read More
Read More
UX maturity
UX maturity

Improved the interaction rate of an analytics dashboard from 5% to 70%.

Improved the interaction rate of an analytics dashboard from 5% to 70%.
Lead Product Designer

Lead Product Designer

2023

2023

As the Lead Designer at a fintech startup, I tackled a critical challenge: transforming a complex analytics dashboard into an intuitive tool for investment professional. The result? A 65% increase in user engagement and significant reduction in support costs.
As the Lead Designer at a fintech startup, I tackled a critical challenge: transforming a complex analytics dashboard into an intuitive tool for investment professional. The result? A 65% increase in user engagement and significant reduction in support costs.
Read More
Read More
Read More

Transparency, passion,
empathy.

Transparency, passion,
empathy.

Transparency, passion,
empathy.

Core Values
Core Values
Establish a Shared Vision
Establish a Shared Vision
A clear, shared vision is the foundation of success. By aligning our efforts around common goals, we enhance collaboration and significantly increase our chances of achieving our objectives together.
A clear, shared vision is the foundation of success. By aligning our efforts around common goals, we enhance collaboration and significantly increase our chances of achieving our objectives together.
Empowering teams
Empowering teams
UX leadership extends beyond design oversight. It's about inspiring and enabling team members to reach their full potential. I create an environment that nurtures trust, collaboration, ongoing learning, and creative thinking.
UX leadership extends beyond design oversight. It's about inspiring and enabling team members to reach their full potential. I create an environment that nurtures trust, collaboration, ongoing learning, and creative thinking.
Long-Term Growth
Long-Term Growth
While user needs are central, we don't simply react to every client request. I actively shape business goals, balancing with client needs. This ensures we're building for the future, not just addressing immediate demands.
While user needs are central, we don't simply react to every client request. I actively shape business goals, balancing with client needs. This ensures we're building for the future, not just addressing immediate demands.